3D ART IMITATES LIFE - THE VIRTUAL PICTURES CO. VIRTUAL PHOTO STUDIO
The incredible advantages of visualizing your products in 3D. READ MORE
PRESENT YOUR IDEAS IN THE BEST LIGHT AND SELL THEM BETTER. READ MORE
FROM TOYS TO TOYOTAS. FROM PACKAGING TO PLANES - PRODUCT VISUALIZATION SELLS. READ MORE
FROM INTERIORS TO EXTERIORS - VPC CAN HELP YOU VISUALIZE AND SELL YOUR IDEAS
PRODUCT AND PACKAGE DESIGN - PRESENTING IDEAS IN A FINISHED FORMAT THAT REFLECTS YOUR VISION
PHOTO-REAL VIRTUAL PRODUCTS MODELED AND RENDERED FOR PRINT, WEB, & TELEVISION MARKETING
ENVIRONMENTAL CHOICES TO WORK WITH YOUR MESSAGE

The Advantages of 3D Imagery
Vs. Product Photography


No one can argue that traditional photography has a solid foothold in the world of product imagery, but when it comes to getting the most creative product shots, corporations, agencies, and marketers are rethinking their approach to traditional photography as the single best way to visualize their wares.

While still a fairly new solution, 3D modeled products have the distinct advantage of offering clients quick and easily-adjustable camera angles and lighting solutions - without the costly time and effort of rearranging a traditional photo set. Additionally, photo-realistic 3D models offer clients choice, flexibility, and a better value for their money. For about the same cost as traditional photography - depending upon the complexity of the product to be modeled - 3D models present customers with the choice of placing their product (models) in unimaginable environments, viewed from impossible camera angles, and creatively lit in ways photographers can only dream of.

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Virtual Pictures Company has been creating high-quality 3D product imagery and animations since 1994. Our client products are modeled and rendered so accurately that even the most discriminating eye would have trouble telling the difference between a real photo and a Virtual Pictures 3D rendered image. And, when it comes time to adjust or reshoot a client's product, VPC can simply pull up the saved file, adjust the camera and environment, e-mail a client proof, and finally, render out a new high-resolution / print-quality image.

Another advantage of having your products virtually cloned is that they can be animated for video. Virtual products animated in virtual environments offer 360 degrees of spherical rotation, revealing cut-away views, and detailed, animated diagraming on how to properly connect and use your product.

For more information on our product visualization services, visit our Product Visualization Services page at Services / Product Visualization or see sample images at Portfolio / Product Visualization.

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Visit the Product Visualization section of our website portfolio to see additional samples.

About Us


Virtual Pictures Company was founded by Bob McCarroll in 1987 in Phoenix, Arizona. Since our beginnings, we've assisted local, national, and international corporations with their corporate media needs. Our specialty is developing and producing dynamic and effective corporate marketing presentations that work - including video, animation, motion graphics, 3D visualizations, interactive media, photography, and sound design. We believe in clean, professional, and direct design solutions - never forgetting that our goal is to assist you with selling your products. read more