McCarroll Creative now Virtual Pictures Company

McCarroll Creative is dropping their name and reverting to their official name, Virtual Pictures Company^® (VPC). Why the change? "Well," explains Bob McCarroll, Principal of VPC, "...we never really stopped using the Virtual Pictures Company brand; it has always been our official corporation and working title - ever since we adopted and officially registered it back in 1994. However, when we moved our business location in 2005, we decided to do business as (DBA) McCarroll Creative, feeling it was more general in scope to the type of services we were offering our clients then.

As our main focus is designing and creating projects for the virtual realm, including video, animation, and 3D, we feel it is more relevent to market ourselves as VIrtual Pictures Company and drop the McCarroll Creative title.

In the process, we decided to give our brand a bit of a face lift. In the above image, you can see a before and after comparison of our original 1994 logo design and our newly updated version. For the new logo, we added a bit of 'tude by giving the elements a slight tilt. We also chose to add a little more color and brightness, including reflections, to help give the icon more presence and added depth.

Finally, please be assured, those of you who never knew us pre McCarroll Creative, that we will continue offering the same quality services we have in the past, but with a new and added emphasis on the things we feel we do best - like video, animation, and product visualization."

Bob McCarroll
Creative Director, Virtual Pictures Company

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CAN 3D IMAGERY REPLACE PRODUCT PHOTOGRAPHY?

No one can argue that traditional photography has a solid foothold in the world of product imagery, but when it comes to getting the most creative product shots, corporations are rethinking their approach to traditional photography as the single best way to visualize their wares.

While still a fairly new solution, 3D modeled products have the distinct advantage of offering clients quick and easily-adjustable camera angles and lighting solutions - without the costly time and effort of rearranging a traditional photo set. Additionally, photo-realistic 3D models offer clients choice, flexibility, and a better value for their money. For about the same cost as traditional photography - depending upon the complexity of the product to be modeled - 3D models present customers with the choice of placing their product (models) in unimaginable environments, viewed from impossible camera angles, and creatively lit in ways photographers can only dream of.

Virtual Pictures Company has been creating high-quality 3D product imagery and animations since 1994. Our client products are modeled and rendered so accurately that even the most discriminating eye would have trouble telling the difference between a real photo and a Virtual Pictures 3D rendered image. And, when it comes time to adjust or reshoot a client's product, VPC can simply pull up the saved file, adjust the camera and environment, e-mail a client proof, and finally, render out a new high-resolution / print-quality image.

Another advantage of having your products virtually cloned is that they can be animated for video. Virtual products animated in virtual environments offer 360 degrees of spherical rotation, revealing cut-away views, and detailed, animated diagraming on how to properly connect and use your product.

For more information on product visualization, visit Virtual Pictures Company at www.virtualpictures.com

Visit the Product Visualization section of our website portfolio to see additional samples.

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